History of the Life is good Festivals

Boston-based lifestyle and apparel company, Life is good® held its first charitable festival in 2003 in Portland, Maine. Thousands attended that first festival and over $52,000 was raised for kids in need.

With every successive year, the Life is good Festivals have grown. To date, over 300,000 people have enjoyed Life is good Festivals helping the company raise over $4 million for children's charities.

It was in 2006 when Newland Communities joined hands with Life is good to hold its first Life is good Pumpkin Festivals in 15 residential communities from coast-to-coast. Every October since then, Newland has held Life is good Pumpkin Festivals in many Newland communities, even in 2008 and 2009 during one of the toughest economic recessions our nation has faced. Since the start, Newland Communities has proudly raised nearly $1 million for children's charities across the country by hosting Life is good Pumpkin Festivals.

For a complete history of the Life is good festivals, please visit the Life is good Web site

Newland Communities is the largest private developer of planned residential and urban mixed-use communities in the United States. We believe it is our responsibility to create enduring, healthier communities for people to live life in ways that matter most to them. www.newlandcommunities.com

*A copy of the current financial statement of Life is good^®Kids Foundation is available by writing 283 Newbury Street, Boston, MA, 02115 or by calling 949.258.0850. Documents and information submitted under the Maryland Solicitations Act are also available, for the cost of postage and copies, from the Maryland Secretary of State, State House, Annapolis MD 21401, 410.974.5534.

*A COPY OF THE OFFICIAL REGISTRATION AND FINANCIAL INFORMATION OF THE LIFE IS GOOD KIDS FOUNDATION, INC. MAY BE OBTAINED FROM THE DIVISION OF CONSUMER SERVICES BY CALLING TOLL-FREE WITHIN THE STATE OF FLORIDA. REGISTRATION DOES NOT IMPLY ENDORSEMENT, APPROVAL, OR RECOMMENDATION BY THE STATE. 1.800.HELP.FLA, LICENCE No. CH23697

* Current Financials of the Life is good Kids Foundation, Inc., a 501(c)(3) organization are available upon request from the Virginia Department of Agriculture and Consumer Affairs.